Editorial Concepts

WITCH Fragrance Card

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Positioning: A sacred erotic floral for intellectuals and femme fatales.

Olfactory Family: Narcotic Floral Oriental

Comparable Market Sets: Nasomatto – Narcotic V., Amouage – Memoir Woman, Histoire de Parfums – 1876

Suggested Packaging: Opaque amethyst bottle, curved like an amphora.

Price Tier: $210 / 50ml — boutique luxury

Potential Endorsers: FKA twigs – Anya Taylor-Joy – Janelle Monáe

Ashline Fragrance Card

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Positioning: A whispered iris — cold, reverent, and distant.

Olfactory Family: Soft Floral Woody Musk

Comparable Market Sets: Le Labo – Iris 39, Diptyque – Fleur de Peau, Maison Margiela – Whisper in the Library

Suggested Packaging: Frosted glass bottle with ivory wax seal, label printed on rice paper.

Price Tier: $180 / 50ml — quiet luxury

Potential Endorsers: Tilda Swinton – Greta Lee – Charlotte Gainsbourg

40 Thieves Fragrance Card

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Positioning: A niche, gender-subversive fragrance with outlaw sensibilities.

Olfactory Family: Spiced Woody Floral with Narcotic Florals and Resinous Skin Heat.

Comparable Market Sets: Serge Lutens – Arabie, Byredo – Oud Immortel, D.S. & Durga – Cowboy Grass

Suggested Packaging: Minimalist matte black bottle with soft gold imprint, no cap. Box resembles a stolen object tag from a museum archive.

Price Tier: $195 / 50ml — luxury niche, limited run

Potential Endorsers: Timothée Chalamet – Moses Sumney – Hunter Schafer

Diamond Cay fragrance card - front

Diamond Cay fragrance card - back

Diamond Cay fragrance card - front

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Positioning: A sensual, understated-yet-elevated solar fragrance. Aspirational. Mass market.

Olfactory Family: Solar Floral with Aquatic and Ambergris undertones.

Comparable Market Sets: Soleil Blanc – Aqua Vitae – Sundazed – Les Eaux de Chanel (aspirational)

Suggested Packaging: Smooth, semi-translucent frosted glass with subtle sea-glass hues. White box with embossed logo.

Price Tier: $180 / 50ml — between basic designer and pure niche

Potential Endorsers: Ana de Armas – Phoebe Dynevor – Lupita Nyong'o

Disloyal Girlfriend fragrance card - front

Disloyal Girlfriend fragrance card - back

Disloyal Girlfriend fragrance card - front

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Positioning: Hyper-feminine, high-risk scent for the daring.

Olfactory Family: Floral Leather Musk

Comparable Market Sets: Tom Ford Black Orchid – Good Girl Gone Bad – Baccarat Rouge 540 Extrait – Carine Roitfeld George

Suggested Packaging: Slim, rectangular glass bottle in deep red. Matte black cap. Rigid matte board box with magnetic snap. Lipstick stain smudge element (minimal, not kitschy)

Price Tier: $200 / 50ml — luxury niche

Potential Endorsers: Margaret Qualley – Emma Mackey – Adèle Exarchopoulos

OO fragrance card - front

OO fragrance card - back

OO fragrance card - front

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Positioning: Unisex, modernist, danger-coded fragrance – think James Bond but gender-fluid and fashion foward. Nightlife driven.

Olfactory Family: Woody Aromatic with Spicy and Suede accords. Secondary positioning in the Fougère Nouveau space, where traditional masculine codes are reworked for a mixed-gender market.

Comparable Market Sets: Tom Ford Noir Extreme – Byredo Oud Immortel – Maison Margiela Replica Jazz Club – YSL Tuxedo

Suggested Packaging: Sleek, minimalist glass bottle in gradient navy to deep red. Matte black magnetic cap. Rigid box with matching gradient.

Price Tier: $170 / 50ml — niche, selective distribution.

Potential Endorsers: Rami Malek – Hoyeon Jung – Léa Seydoux

Visceral fragrance card

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Positioning: A primal, unapologetically masculine scent stripped of all artifice.

Olfactory Family: Woody Leather Animalic

Comparable Market Sets: Ombré Leather Parfum – Fahrenheit Parfum – Leather – Super Cedar – Duro (more confrontational than all of these)

Suggested Packaging: Deep oxblood glass bottle. Gunmetal cap. Heavy cardstock box.

Price Tier: $200 / 50ml — premium but attainable

Potential Endorsers: Jon Bernthal – Cillian Murphy – Frank Grillo

The 405 fragrance card

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Positioning: A clean, masculine scent with an aspirational edge and a West Coast sensibility.

Olfactory Family: Woody Aromatic with Suede, Vetiver, and Citrus Facets.

Comparable Market Sets: Acqua di Parma Colonia Leather – Creed Aventus Cologne – Ermenegildo Zegna Italian Bergamot – Louis Vuitton Imagination

Suggested Packaging: Squared glass bottle, matte cement gray, polished chrome cap. Understated "The 405" logo. Minimalist outer box with embossed typography.

Price Tier: $110 / 50ml — designer-adjacent premium

Potential Endorsers: Jacob Elordi – Pedro Pascal – Oscar Issac